New Look got in contact with me and asked me a couple of questions regarding my opinion on London Fashion Week and the challenges of being a fashion blogger. I was lucky enough to go to two seasons of LFW a few years ago as part of the buying team for a local designer boutique. I haven’t been since last year now but I’ll always be grateful for the experience. If I’m totally honest, I was a bit disillusioned with it all. It wasn’t as glamorous and fabulous as I was expecting it to be.
I think one of the biggest challenges bloggers face at LFW is to make the content they produce around it stand out from the rest of the crowd, which isn’t easy, especially when there are big guns like The Blonde Salad who get access to all the shows, kitted out by the designers and invited to all the exclusive swanky parties.
You can check out New Look’s London Fashion Week gallery here* (and do a bit of blogger spotting while you’re at it!)
Do you have a favourite designer?
It seems like quite a ‘boring’ choice but I always love Burberry. Their style is just so classic and they stick to what they’re really good at. Obviously their trench coats are an iconic symbol of British style but I love that they aren’t afraid to play around with it a bit and always come out with slightly altered styles each season. My favourite at the moment is this wool and cashmere blend trench coat from Burberry London.
So what are the key trends for Autumn Winter?
I’m so excited that tartan is key-trend for this season. I love tartan. I am currently on the search for the perfect giant tartan scarf. I also love tartan trousers, although I don’t think I’ve got the legs for them and tartan coats always look cool.
Describe your experience at LFW in 3 words
I haven’t been for a few seasons now but the only 3 words I could use would be busy, busy, busy!
Any trends you will not be adopting?
Biker jackets. I absolutely love them and think they look awesome on pretty much every single human being on the planet except me. I don’t know what it is, I just can’t pull them off. I’ve always had quite narrow shoulders which makes any kind of jacket-buying difficult as I end up looking like a child that’s raided their mum’s wardrobe (although if there’s one item of clothing I definitely can’t see my mum in, it’s a biker jacket!)
If you could sit in the front row of with all the celebs, who would you want to sit next to?
I would love to sit next to Beyonce. I realize she’s not a typical ‘fashion’ choice but she seems so nice and down-to-earth. Otherwise maybe Rosie Huntington-Whiteley or Chiara Ferragni from The Blonde Salad.
What are the 5 most inspiring blogs you follow?
I love The Londoner. Rose travels to beautiful exotic locations and is a whizz in the kitchen and manages to look gorgeous and glamorous all the time. But on top of all of that she seems really down to earth and lovely.
Love Taza is a huge inspiration for me. Her blog documents her everyday life with her adorable family in New York. They always look so happy and I love that she manages to have fun in the city with her kids without spending lots of money. One of my favourite aspects of her blog is that her pictures are never posed so you feel like you’re getting a real glimpse of their life, as if you’re actually there watching them.
Gary Pepper and Tuula are just jaw-droppingly amazing blogs. Both Nicole and Jessica are constantly hopping from one stunning location to the next and wear the most fabulous clothes while doing so. The photography looks like it could be straight out of a glossy magazine.